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Subjects
Strategic planningShowing 1 featured edition. View all 1 editions?
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Book Details
Table of Contents
The context and emergence of strategic thinking
Strategy and competitive performance
Strategy discovers uniqueness: the role of resources and knowledge
Strategy as process and practice
Marketing and branding as strategic forces
Strategy and innovation
Strategists, top management teams and governance
Strategic decision-making
Organizational politics and strategy
International and collaborative strategies
Financialization, risk and accountability
Globalization and strategy.
Edition Notes
Includes bibliographical references (p. 431-456) and index.
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Feedback?February 1, 2012 | Created by LC Bot | import new book |