An edition of Health care market strategy
(2013)
Health care market strategy
from planning to action
4th ed.
by Steven G. Hillestad
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Health care market strategy: from planning to action
2013, Jones & Bartlett Learning
in English
- 4th ed.
0763789283 9780763789282
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Book Details
Table of Contents
Strategy development and the strategic mind-set
Understanding the strategic, business, and marketing planning process
The challenge of a competitive marketplace
Conducting the internal/external assessment
Creating the mission, vision, and critical success factors
The strategy/action match
Determining marketing actions
Integration of the marketing plan with the business plan and the strategic plan
The approval and monitoring process.
Edition Notes
Includes bibliographical references and index.
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| December 21, 2022 | Edited by MARC Bot | import existing book |
| August 2, 2020 | Edited by ImportBot | import existing book |
| February 15, 2012 | Created by LC Bot | import new book |