An edition of The luxury strategy
(2008)
The luxury strategy
break the rules of marketing to build luxury brands
2nd ed.
by Jean-Noël Kapferer
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| Edition | Availability |
|---|---|
1
The luxury strategy: break the rules of marketing to build luxury brands
2012, Kogan Page
in English
- 2nd ed.
0749464917 9780749464912
|
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WorldCat
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2
Luxury Strategy: Break the Rules of Marketing to Build Luxury Brand
2008, Kogan Page, Limited
in English
0749456019 9780749456016
|
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Libraries near you:
WorldCat
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Book Details
Table of Contents
Introduction
Back to luxury fundamentals
In the beginning there was luxury
The end of a confusion : premium is not luxury
Anti-laws of marketing
Facets of luxury today
Luxury brands need specific management
Customer attitudes vis-à-vis luxury
Developing brand equity
Luxury brand stretching
Qualifying a product or service as luxury
Pricing luxury
Distribution and the internet dilemma
Communicating luxury
Financial and hr management of a luxury company
Strategic perspectives
Luxury business models
Entering luxury and leaving it
Learning from luxury
Luxury and sustainable development: convergences and divergences.
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| October 12, 2022 | Edited by ImportBot | import existing book |
| November 2, 2021 | Edited by ImportBot | import existing book |
| September 11, 2021 | Edited by ImportBot | import existing book |
| March 15, 2012 | Created by LC Bot | import new book |