An edition of Retail marketing and branding
(2011)
Retail marketing and branding
a definitive guide to maximizing ROI
by Jesko Perrey
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| Edition | Availability |
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1
Retail marketing and branding: a definitive guide to maximizing ROI
2011, Wiley
in English
0470979666 9780470979662
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Book Details
Table of Contents
1. Building superior retail brands
Principles of successful brand management: art - science - craft
Segmentation
A guide to excellence in retail brand management
Store brand portfolio management
Private label branding
2. Optimizing marketing ROI
Budget sizing: the million dollar question
Budget prioritization
How to spend it: fact-based media mix optimization
Reach-cost-quality
Marketing mix modelling
The digital evolution of retail marketing
POS marketing
Leaflets and local print advertising: how to achieve local media excellence
Excellence in classical media
Digital marketing excellence
Boosting customer value through CLM
Smart sourcing
3. Ten perspectives on retail marketing.
Edition Notes
"Perspectives on consumer industries & retail"--Book jacket.
Includes index.
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| October 18, 2022 | Edited by ImportBot | import existing book |
| March 23, 2012 | Created by LC Bot | import new book |