Switch
cómo cambiar las cosas cuando cambiar es difícil
by Chip Heath
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"Why is it so hard to make lasting changes in our work, in our communities, and in our own lives? Per Chip and Dan Heath, the primary obstacle is a conflict that's hardwired into our minds. Psychologists have discovered that we are ruled by two competing thought patterns--the rational and the emotional. The rational mind wants the perfect beach body; the emotional wants that Oreo cookie. The rational mind wants to change something at work; the emotional loves the comfort of the existing routine. This tension can doom an effort to change--but if it is overcome, change can come quickly. Engaging and informative, Switch demonstrates how everyday people have united both systems of thought and, as a result, achieved dramatic results"--
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Switch: cómo cambiar las cosas cuando cambiar es difícil
2011, Vintage español
in English
- Primera edición
0307742350 9780307742353
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| March 1, 2022 | Edited by ImportBot | import existing book |
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