An edition of You are a brand! (2010)

You are a brand!

how smart people brand themselves for business success

1st pbk. ed.

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Cover of: You are a brand! by Catherine Kaputa
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Last edited by MARC Bot
August 21, 2021 | History
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An edition of You are a brand! (2010)

You are a brand!

how smart people brand themselves for business success

1st pbk. ed.

by

  • 0 Ratings
  • 4 Want to read
  • 0 Currently reading
  • 0 Have read

Corporate icons, star athletes, entertainers--they have what it takes to be in demand: a unique brand. Now you, too, can learn the secrets of how to think and act like a brand, and take charge of your career, your business and your life. You Are a Brand! lays out a top ten list of strategies to execute a self-brand action plan that is unique and memorable. Taken directly from the playbook used by Madison Avenue's advertising executives and the nation's best brand managers, Catherine Kaputa helps you create the one-of-a-kind brand that is you.

Publish Date
Publisher
Nicholas Brealey Pub.
Language
English
Pages
208

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Previews available in: English

Subjects
Marketing, Professions, Success in business, Career development, BUSINESS & ECONOMICS, Personal Success, Careers, General

Showing 2 featured editions. View all 2 editions?

Edition Availability
Cover of: You are a brand!
You are a brand!: how smart people brand themselves for business success
2012, Nicholas Brealey Pub.
in English - 2nd ed.
Libraries near you: WorldCat
Cover of: You are a brand!
You are a brand!: how smart people brand themselves for business success
2010, Nicholas Brealey Pub.
in English - 1st pbk. ed.
Libraries near you: WorldCat

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Book Details

Table of Contents

Take charge of your self-brand
Think different to become a brand apart
Search for the sweet spot where you and a market opportunity meet
Find a great self-brand strategy to get great results
Use the principles of visual identity to create a powerful self-brand package
Tap into the power of symbols, logos, and design to imprint your brand identity
Harness the power of names, signature words, and phrases to lock in your message
Learn to speak for effect, not just facts
Build a wide network of contacts and associates
Think in terms of emotional engagement with your key target markets
Become a little bit famous
Develop an action plan that gets you all the way from A to Z.

Edition Notes

Includes bibliographical references (pages 199-201) and index.

Published in
Boston, Mass

Classifications

Dewey Decimal Class
650.1
Library of Congress
HD8083.A1 .K360 2010eb

The Physical Object

Pagination
1 online resource (xxiv, 208 pages)
Number of pages
208

ID Numbers

Open Library
OL32765219M
Internet Archive
youarebrandhowsm0000kapu
ISBN 10
1857884507, 1857885457
ISBN 13
9781857884500, 9781857885453
OCLC/WorldCat
688317305

Source records

Internet Archive item record
Promise Item

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History

Download catalog record: RDF / JSON
August 21, 2021 Edited by MARC Bot import existing book
February 28, 2020 Edited by MARC Bot remove fake subjects
July 14, 2017 Edited by Mek adding subject: Internet Archive Wishlist
May 9, 2012 Created by LC Bot import new book