An edition of Putting the luxe back in luxury
(2011)
Putting the luxe back in luxury
how new consumer values are redefining the way we market luxury
by Pamela N. Danziger
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The market for luxury brands has changed, but it still offers many opportunities for those who understand their customers' changing priorities. Danzinger uncovers the ways luxury customers are changing and how brands are responding.
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Putting the luxe back in luxury: how new consumer values are redefining the way we market luxury
2011, Paramount Market Pub., Paramount Market Publishing, Inc.
in English
0981986943 9780981986944
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Book Details
Table of Contents
Introduction: The future for luxury marketers depends on putting the luxe back in luxury
Marketing begins with understanding the customer: understanding the customer begins with demographics
Marketing strategy hinges on understanding consumer purchase behavior
Psychographics tell us why people buy
Rainmaking in the luxury drought.
Edition Notes
Includes index.
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| March 17, 2023 | Edited by ImportBot | import existing book |
| December 19, 2022 | Edited by MARC Bot | import existing book |
| September 25, 2020 | Edited by MARC Bot | import existing book |
| May 30, 2012 | Created by LC Bot | import new book |