An edition of The business of golf--
(2012)
The business of golf--
what are you thinking? : a textbook : how to maximize the financial return of a golf course
[2nd ed.].
by James J. Keegan
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Subjects
Golf courses, Management, Golf, Professional sports, Handbooks, manuals| Edition | Availability |
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1
The business of golf--: what are you thinking? : a textbook : how to maximize the financial return of a golf course
2012, Golf Convergence
in English
- [2nd ed.].
0984626832 9780984626830
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Book Details
Table of Contents
What business are you in?
The macroeconomics of the golf business
The players : associations and equipment manufacturers
Ownership and governance : a privilege or burden?
The golfer local market analysis
The strategic planning summary
Technology
the foundation
The key financial metrics
Financial modeling
Pricing and yield management
Golf course valuation
The playing field
Marketing
internet, online reservations, and third parties
Game time
Who are your customers?
Creating customer loyalty
Customers
a future perspective
The courage to change
a short tutorial.
Edition Notes
Includes bibliographical references and index.
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| June 14, 2012 | Created by LC Bot | import new book |