Breakthrough marketing plans
how to stop wasting time and start driving growth
by Tim Calkins
"Almost every company creates a marketing plan each year, and many spend hundreds of employee hours researching, preparing and presenting their tomes to senior executives. But most marketing plans are a waste of time; they are too long, too complicated and too dense. They end up sitting on a shelf, unread and unrealized.Breakthrough Marketing Plans is an essential tool for people who create marketing plans and people who review them. The book provides simple, clear frameworks that are easy to apply, and highlights why marketing plans matter, where they go wrong and how to create a powerful plan that will help build a strong, profitable business"--
"An essential guide to creating simpler and more powerful marketing plans in an age of increasing amounts of data, marketing tactics, and competititve pressure"--
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Breakthrough marketing plans: how to stop wasting time and start driving growth
2012, Palgrave Macmillan
in English
- 2nd ed.
0230340334 9780230340336
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| July 12, 2023 | Edited by ImportBot | import existing book |
| July 18, 2019 | Edited by MARC Bot | import existing book |
| June 14, 2012 | Created by LC Bot | import new book |