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Previews available in: Spanish English
Subjects
Social media, Marketing, Sociala medier, Marknadsforing, MarknadsföringShowing 3 featured editions. View all 3 editions?
Edition | Availability |
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1
Trampa de Las Redes Sociales: Donde sólo ganan los que la promueven
2013, Ediciones Urano S. A.
in Spanish
8496627594 9788496627598
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Book Details
Table of Contents
An introduction: bullshit
Our terrible, horrible, no good, very bad website
Astonishing tales of mediocrity
"I wrote this book for Pepsi"
Social media is bullshit
Social media is bullshit
There is nothing new under the sun
or on the web
Shovels and sharecroppers
Yeah, that's the ticket!
And now you know
the rest of the story
The asshole based economy
There's no such thing as an influencer
Analyze this
Some kind of monster : meet the people who made the myth
Maybe "social media" doesn't work so well for corporations either?
Kia and facebook sitting in a tree
How marketers, cyber hipsters, and others deal with their critics (hint: not well)
How to succeed in (selling) bullshit without really trying
How to create and spread bullshit in seven easy steps
And the answer is
How to really make it on the web
Everything you will ever need to know about marketing
Recap
The anti-social media manifesto
Endnotes
Acknowledgments.
Edition Notes
Includes bibliographical references.
Classifications
The Physical Object
ID Numbers
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Feedback?December 13, 2019 | Edited by MARC Bot | import existing book |
July 14, 2018 | Edited by ImportBot | import new book |
June 20, 2012 | Created by LC Bot | import new book |