An edition of Getting Started in Transmedia Storytelling: A Practical Guide for Beginners
(2011)
Getting Started in Transmedia Storytelling: A Practical Guide for Beginners
by Robert Pratten
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practical guide to creating transmedia projects
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transmedia, Storytelling, Interactive multimediaShowing 1 featured edition. View all 1 editions?
| Edition | Availability |
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1
Getting Started in Transmedia Storytelling: A Practical Guide for Beginners
2011, CreateSpace
Paperback
1456564684 9781456564681
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Book Details
Table of Contents
1 INTRODUCTION 1
1.1 GOALS 1
1.2 WHAT IS TRANSMEDIA? 1
1.3 WHY TELL STORIES? 2
1.4 WHY MULTIPLE MEDIA? 3
2 DEVELOPING TRANSMEDIA ENTERTAINMENT 4
2.1 THE STORY-EXPERIENCE 5
2.1.1 SO WHERE TO START? 6
2.2 THE EXPERIENCE 6
2.2.1 WHAT CREATES A COMPELLING EXPERIENCE? 8
2.3 THE STORY 9
2.3.1 WHAT TYPE OF STORY? 12
2.3.2 WRITING THE STORY 17
2.4 AUDIENCES – INDENTIFYING AND UNDERSTANDING THEM 19
2.4.1 IDENTIFYING YOUR AUDIENCE 20
2.4.2 ENGAGING YOUR AUDIENCE 21
2.5 PLATFORMS 28
2.5.1 PLATFORM SELECTION 28
2.6 BUSINESS MODEL 38
2.7 EXECUTION 39
2.7.1 DEFINITION 41
2.7.2 TARGET AUDIENCE 42
2.7.3 BUSINESS CASE 42
2.8 DETERMINING YOUR RELEASE SCHEDULE 44
3 DOCUMENTATION 50
3.1 THE HEADLINES - YOUR STORY 50
3.2 TRANSMEDIA RADAR DIAGRAM - YOUR EXPERIENCE 51
3.3 TOWARDS A PLATFORM ACTION CHART 52
3.4 DISTINGUISHING NARRATIVE FROM EXPERIENCE 54
3.5 TOWARDS A BETTER SOLUTION 55
3.6 DOCUMENTING THE STORYWORLD 61
4 PARTICIPATION & ENGAGEMENT 63
4.1 IMMERSION IS NOT ENGAGEMENT 63
4.2 A CONTENT STRAGEY FOR AUDIENCE ENGAGEMENT 64
4.2.1 ENGAGING THE FIVE SENSES 65
4.2.2 HOW TO USE THE 5-SENESE ENGAGEMENT MODEL 70
4.3 CROWDSOURCING AND COLLABORATION? 71
4.3.2 DETERMINING THE REWARD 73
4.3.3 STRUCTURING FOR COLLABORATION 74
4.4 WHAT IS A VIRAL VIDEO? 76
4.4.1 SO HOW DO YOU MAKE YOUR VIDEOS SHARABLE? 76
4.4.2 VIRAL VIDEO STYLES AND FURTHER TIPS 78
5 FINANCING 81
5.1 THE TRANSMEDIA BUSINESS MODEL 81
5.1.1 THE NEW MODEL 82
5.1.2 THE TRANSMEDIA MODEL 83
5.2 AUDIENCE-PAYS FINANCING 86
5.3 SPONSORED FINANACING 88
5.3.1 WHAT IS A BRAND? 88
5.3.2 PRODUCT PLACEMENT & SPONSORSHIP 88
5.3.3 THE ADVERTISING-FUNDED FEATURE FILM 89
5.3.4 TRANSMEDIA IMPLICATIONS AND IMPLEMENTATION 91
5.3.5 BRANDED ENTERTAINMENT 91
5.3.6 PROMOTING AND DISTRIBUTING A BRANDED WEB SERIES 92
5.3.7 OPPORTUNITIES FOR THE INDIE CREATIVE 93
5.4 CROWDFUNDING 93
5.4.1 GETTING STARTED 94
5.4.2 DEVELOPMENT (PLANNING) 94
5.4.3 PRODUCTION (CAMPAIGN PERIOD) 96
5.4.4 POST-PRODUCTION (AFTER YOU’VE RAISED YOUR MONEY) 97
5.4.5 EXHIBITION 98
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| September 17, 2024 | Edited by ImportBot | import existing book |
| December 20, 2023 | Edited by ImportBot | import existing book |
| July 12, 2012 | Edited by robert pratten | Edited without comment. |
| July 12, 2012 | Edited by robert pratten | Edited without comment. |
| July 12, 2012 | Created by robert pratten | Added new book. |