An edition of Strategic management of technological innovation
(2013)
Strategic management of technological innovation
4th ed.
by Melissa A. Schilling
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| Edition | Availability |
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Strategic management of technological innovation
2013, McGraw-Hill
in English
- 4th ed.
0078029236 9780078029233
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Book Details
Table of Contents
The importance of technological innovation
Industry dynamics of technological innovation
Sources of innovation
Types and patterns of innovation
Standards battles and design dominance
Timing of entry
Formulating technological innovation strategy
Defining the organization's strategic direction 1
Choosing innovation projects
Collaboration strategies
Protecting innovation
Implementing technological innovation strategy
Organizing for innovation
Managing the new product development process
Managing new product development teams
Crafting a deployment strategy
Suggested further reading
Endnotes
Index.
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| October 18, 2020 | Edited by MARC Bot | import existing book |
| July 18, 2012 | Created by LC Bot | import new book |