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Offers advice for using the power of word-of-mouth recommendations to gain the attention of customers by producing the type of product or becoming the type of organization that people want to spread the word about.
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Previews available in: English
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Word of mouth marketing: how smart companies get people talking
2012, Greenleaf Book Group Press
in English
- 3rd ed.
1608323668 9781608323661
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August 21, 2021 | Edited by MARC Bot | import existing book |
August 6, 2021 | Edited by New York Times Bestsellers Bot | Add NYT bestseller tag |
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August 1, 2012 | Created by LC Bot | import new book |