An edition of Menu, The: Development, Strategy, and Application
(2013)
Menu, The
Development, Strategy, and Application
by David J. Barrish
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Last edited by David J. Barrish
November 29, 2012 | History
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Menu, The: Development, Strategy, and Application
2013, Pearson Prentice Hall
Paperback
in English
0135078660 9780135078662
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Book Details
Table of Contents
Chapter One: A Holistic Context for Menu Development
Chapter Two: Where Food and Beverages are Served
Chapter Three: How Customers Buy Your Products
Chapter Four: The Strategic Value of Knowledge
Chapter Five: Positioning Your Menus for Business Success
Chapter Six: Operational Considerations
Chapter Seven: Conceiving Menus that Respond to Your Market
Chapter Eight: Menu Pricing
Chapter Nine: Communicating with Menus
Chapter Ten: Menu Analysis
Index
Glossary
Appendix A: Extract from Food and Drug Administration Guidance for Industry: A Labeling Guide for Restaurants and Other Retail Establishments Selling Away-From-Home Foods
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| November 29, 2012 | Edited by David J. Barrish | Edited without comment. |
| November 29, 2012 | Created by David J. Barrish | Added new book. |