An edition of Marketing Dynamics (2006)

Marketing Dynamics

by , , , and

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Cover of: Marketing Dynamics by Brenda Clark, Jennie Sobel, Cynthia Gendall Basteri
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Last edited by Tom Morris
November 1, 2022 | History
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An edition of Marketing Dynamics (2006)

Marketing Dynamics

by , , , and

  • 0 Ratings
  • 2 Want to read
  • 0 Currently reading
  • 0 Have read

Explore the field of marketing with Marketing Dynamics. This text is innovative, challenging, easy-to-read, and fun to use. Vivid explanations and classic examples help you learn the fundamental concepts of marketing: identifying customers and markets, developing products and promotions, satisfying customers, and maintaining customer relationships. These fundamental concepts are presented through the four Ps: Product, Place, Price, and Promotion. The influences of technology and the Internet are illustrated throughout the text. Marketing impacts the success of every business, and the knowledge of marketing will enhance any career. Let Marketing Dynamics sell you on the exciting and dynamic world of marketing! - Back cover.

Publish Date
Publisher
Goodheart-Willcox Co
Language
English
Pages
784

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Previews available in: English

Subjects
Marketing

Showing 8 featured editions. View all 8 editions?

Edition Availability
Cover of: Marketing Dynamics
Marketing Dynamics
2023, Goodheart-Willcox Publisher
in English
Libraries near you: WorldCat
Cover of: Marketing Dynamics
Marketing Dynamics
2017, Goodheart-Willcox Publisher
in English
Libraries near you: WorldCat
Cover of: Marketing Dynamics
Marketing Dynamics
2017, Goodheart-Willcox Publisher
in English
Libraries near you: WorldCat
Cover of: Marketing Dynamics
Marketing Dynamics
2014, Goodheart-Willcox Co.
Hardcover in English
Libraries near you: WorldCat
Cover of: Marketing Dynamics
Marketing Dynamics: Canadian Edition 2013
2013, Oxford University Press
in English
Libraries near you: WorldCat
Cover of: Marketing Dynamics
Marketing Dynamics
Sep 13, 2013, Goodheart-Willcox
paperback
Libraries near you: WorldCat
Cover of: Marketing Dynamics
Marketing Dynamics
2009, Goodheart-Willcox Publisher
in English
Libraries near you: WorldCat
Cover of: Marketing Dynamics
Marketing Dynamics
June 30, 2006, Goodheart-Willcox Co
Hardcover in English
Libraries near you: WorldCat

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Book Details

Table of Contents

Part one : Marketing dynamics : What is marketing?
Marketing is dynamic!
Business basics
The marketing concept
Markets
Social responsibility
Part two : Dynamics of the economy : How does a market economy work?
The problem of scarcity
Economic systems
Market forces
Economic indicators
Market economy dynamics
Role of government
International trade
Trade relations
Part three : Marketplace dynamics : Who are your customers?
A diverse marketplace
Targeting a market
Segmenting a market
Understanding consumer behavior
Business customers
Competition
Marketing research
Part four : Product dynamics : What should you sell?
What is a product?
Branding
Developing new products
Making goods
Product management
Part five : Place dynamics : How do products get to customers?
What is place?
Physical distribution
Retail inventory
Internet as place
Part six : Price dynamics : What price should you charge?
Profit and loss
Risk management
What is price?
Price determination
Part seven : Promotion dynamics : How do you communicate with customers?
The communication process
Verbal and nonverbal communication
Promotion is communication
The promotional mix
Advertising
The advertising plan
Visual merchandising
Promotion on the Internet
Part eight : Selling dynamics : How can you sell products effectively?
What is selling?
The sales process : approach
The sales process : presentation
The sales process : close
Customer service
Part nine : Professional development : How can you plan for success?
Planning for success
Developing your career plan
Communicating for success
Marketing yourself
Achieving success
Entrepreneurship
Glossary

Edition Notes

Published in
Tinley Park, IL

Classifications

Library of Congress
HF5415 .C52785 2006

The Physical Object

Format
Hardcover
Pagination
784 p.
Number of pages
784
Dimensions
10.8 x 8.4 x 1.3 inches
Weight
4.2 pounds

ID Numbers

Open Library
OL8849297M
Internet Archive
marketingdynamic0000clar
ISBN 10
1590705866
ISBN 13
9781590705865
LCCN
2005046043
OCLC/WorldCat
58478458
Library Thing
4491534
Goodreads
5446486

Source records

Library of Congress MARC record
Internet Archive item record
Promise Item

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History

Download catalog record: RDF / JSON
November 1, 2022 Edited by Tom Morris Fix author
August 15, 2020 Edited by ImportBot import existing book
April 17, 2014 Edited by Bryan Tyson Edited without comment.
April 17, 2014 Edited by Bryan Tyson Added new cover
April 17, 2014 Created by Bryan Tyson Edited without comment.