An edition of Marketing in Practice
(2005)
Marketing in Practice
CIM Revision Cards
by Marketing Knowledge
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Designed specifically with revision in mind, the CIM Revision Cards provide concise, yet fundamental information to assist students in passing the CIM exams as easily as possible. A clear, carefully structured layout aids the learning process and ensures the key points are covered in a succinct and accessible manner. The compact, spiral bound format enables the cards to be carried around easily, the content therefore always being on hand, making them invaluable resources no matter where you are.
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Previews available in: English
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Marketing| Edition | Availability |
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1
Marketing in Practice: CIM Revision Cards
2005, Elsevier
electronic resource :
in English
0080501389 9780080501383
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Book Details
Table of Contents
CIM Revision Cards; Marketing in Practice; Unit 1: The Marketing Function; Unit 2: Context of Marketing; Unit 3: Integrated Marketing Mix: Product; Unit 4: The Marketing Mix: Price; Unit 5: The Marketing Mix: Place; Unit 6: The Marketing Mix: Promotion; Unit 7: The Integrated Marketing Mix
Service Extension (people, physical evidence and process); Unit 8: The Management of Marketing Information; Unit 9: Skills for the Marketer; Unit 10: Bringing it All Together: the Marketing Plan.
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| September 17, 2021 | Edited by ImportBot | import existing book |
| June 29, 2019 | Edited by MARC Bot | import existing book |
| July 28, 2014 | Created by ImportBot | import new book |