An edition of Gabay's copywriters' compendium
(2005)
Gabay's copywriters' compendium
the definitive professional writer's guide
Pbk. ed.
by J. Jonathan Gabay
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Gabay's copywriters' compendium: the definitive professional writer's guide
2007, Elsevier
in English
- Pbk. ed.
0750683201 9780750683203
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Gabay's copywriters' compendium: the definitive professional writer's guide
2005, Elsevier
electronic resource :
in English
1423723465 9781423723462
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Book Details
Table of Contents
The creative briefing process
Mind your Ps and Qs
Why use ten words when one will do?
Is it 'its' or 'it's'?
Spell well
Consonants divided by continents
Do you speak marketese?
Idioms make the heart grow fonder ...
Cliches
Metaphors
Similes
Would you rather be cuddly or plump?
Portmanteaus
All together now
Rhyme time
Tongue twisters
Words from the wise
The business of quotes
Is it a bird? Is it a plane? No, it's a sloganeer
Today's the day ...
A world of facts
Top tips
So what's new.
Edition Notes
"Revised and updated edition"--Cover.
Includes index.
ISBN-10 on tp verso is incorrectly listed as 0750683021.
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| March 8, 2023 | Edited by MARC Bot | import existing book |
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