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"Are the Internet and e-commerce truly revolutionizing business practice? This book explodes the transformation myth by demonstrating that the Internet and e-commerce are in fact being adapted by firms to reinforce their existing relationships with customers, suppliers, and business partners. Detailed case studies of eight countries show that, rather than creating a borderless global economy, e-commerce strongly reflects existing local patterns of commerce, business, and consumer preference, and its impact therefore varies greatly by country."--BOOK JACKET
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Previews available in: English
Subjects
Electronic commerce, Globalization, Evaluation, Small businessEdition | Availability |
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1
Global E-commerce: Impacts of National Environment and Policy
2011, University of Cambridge ESOL Examinations
in English
1107403464 9781107403468
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2
Global E-Commerce: Impacts of National Environment and Policy
2009, Cambridge University Press
in English
0511488602 9780511488603
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3
Global E-Commerce: Impacts of National Environment and Policy
2006, Cambridge University Press
in English
0511240686 9780511240683
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4
Global E-Commerce: Impacts of National Environment and Policy
2006, Cambridge University Press
in English
0511241208 9780511241208
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Global e-commerce: impacts of national environment and policy
2006, Cambridge University Press
in English
0521848229 9780521848220
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Book Details
Edition Notes
"This book is given by Richard & Mary Ryland in honor of their son, Zachary Ryland, Class of 2006"--Bookplate.
Includes bibliographical references and index.
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