An edition of Contemporary issues in marketing and consumer behaviour
(2009)
Contemporary issues in marketing and consumer behaviour
1st ed.
by Elizabeth Parsons
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Contemporary issues in marketing and consumer behaviour
2009, Elsevier/Butterworth-Heinemann
in English
- 1st ed.
0750687398 9780750687393
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Table of Contents
Introduction: Marketing in the contemporary organization / Elizabeth Parsons and Pauline Maclaran
A history of marketing thought / Mark Tadajewski
Postmodern marketing and beyond / Pauline Maclaran
Arts marketing / Krysztof Kubacki and Daragh O'Reilly
Building brand cultures / Pauline Maclaran
Consumer collectives / Nia Hughes
Gender and consumer behaviour / Lydia Martens
Ethical debates in marketing / Elizabeth Parsons
Sustainable marketing and the green consumer / Caroline Miller
Social marketing and consumer citizenship / Effi Raftopoulou
New technologies of marketing research / Elizabeth Parsons
The global consumer / Emma Surman.
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| May 8, 2021 | Edited by ImportBot | import existing book |
| August 15, 2020 | Edited by ImportBot | import existing book |
| July 28, 2014 | Created by ImportBot | import new book |