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The international film business: a market guide beyond Hollywood
2010, Routledge
in English
0415575842 9780415575843
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Book Details
Table of Contents
Introduction
The film value chain. Global film: a changing world
The film value chain
Film development
Green lighting films
Sales and markets
Film finance
Users and the changing digital market. Co-production and changing European audiences
Exhibition and the changing cinema experience
Users, consumers and market research
Traditional film marketing
Digital production
Digital distribution
Film marketing through the internet
Business and management strategies
Business strategy
Entrepreneurs and investers in the film industry
The challenge of creative management
Project management
Business models 2.0
Case study interview: Simon Franks, Redbus Group
Conclusion: the new looking glass-a changing wonderland.
Edition Notes
Includes bibliographical references and index.
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