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Previews available in: English
Subjects
Persuasion (Psychology), Social marketing, Social action, Communication in social action, Publicity, Political campaigns, Persuasion (Psychologie), Marketing social, Marketing, General, Publicité, Action sociale, Communication dans l'action sociale, Distribution, BUSINESS & ECONOMICS, Publicite, AdvertisingShowing 1 featured edition. View all 1 editions?
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How to win campaigns: 100 steps to success
2005, Earthscan
electronic resource :
in English
1423709276 9781423709275
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Book Details
Edition Notes
Title from ebook title screen (viewed on June 27, 2005).
Includes bibliographical references (p. [202]-224) and index.
Electronic access restricted to subscribers.
Text (HTML/netLibrary eBook) and search engine.
Electronic data. Boulder, Colo. : NetLibrary, 2005.
Mode of access: Intranet.
System requirements for online version: netLibrary eBook Reader (for off-line reading) ; Windows 95/98/NT 4.0 or higher ; Pentium 100, 32 MB RAM, 20MB free disk space ; not available for WebTV, Macintosh, Unix or Linux.
Available for non-commercial, internal use by students, staff, and faculty for academic and research purposes only.
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