An edition of Advertising, promotion, and other aspects of integrated marketing communications (2010)

Advertising, promotion, and other aspects of integrated marketing communications

8th ed.

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Cover of: Advertising, promotion, and other aspects of integrated marketing communications by Terence A. Shimp, Terence A. Shimp
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Last edited by ImportBot
August 13, 2020 | History
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An edition of Advertising, promotion, and other aspects of integrated marketing communications (2010)

Advertising, promotion, and other aspects of integrated marketing communications

8th ed.

by

  • 3 Want to read

This text fully integrates all aspects of marketing communication, providing a thorough treatment of sales promotion, point of purchase communications and advertising media selection.

Publish Date
Publisher
South-Western Cengage Learning
Language
English
Pages
668

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Previews available in: English

Subjects

Sales promotion, Direct marketing, Communication in marketing, Advertising, Publicidad, Comunicacion en mercadeo, Mercadeo directo, Promocion de ventas, Verkaufsförderung, Direktmarketing, Werbung

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Cover of: Advertising, promotion, and other aspects of integrated marketing communications
Advertising, promotion, and other aspects of integrated marketing communications
2010, South-Western Cengage Learning
in English - 8th ed.
  • Not in Library
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Book Details

Edition Notes

Includes bibliographical references and indexes.

Published in
Mason, Ohio

Classifications

Dewey Decimal Class
658.82
Library of Congress
HF5415.123 .S54 2010

The Physical Object

Pagination
xx, 668 p. :
Number of pages
668

ID Numbers

Open Library
OL25552692M
Internet Archive
advertisingpromo00shim_640
ISBN 10
0324593600
ISBN 13
9780324593600
LCCN
2008939395
OCLC/WorldCat
316886923

Source records

Internet Archive item record
Internet Archive item record
Library of Congress MARC record
Promise Item
ISBNdb

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August 13, 2020 Edited by ImportBot import existing book
July 29, 2014 Created by ImportBot import new book