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Negative Kommunikationseffekte von Sportsponsoring und Ambush-Marketing: Eine empirische Analyse am Beispiel der Fu©ball-WM 2006?
2010, Betriebswirtschaftlicher Verlag Gabler
in German
- 1. Aufl.
3834922390 9783834922397
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Feedback?July 5, 2019 | Edited by MARC Bot | import existing book |
July 29, 2014 | Created by ImportBot | import new book |