An edition of Marketing wireless products
(2004)
Marketing wireless products
by Sarah-Jayne Gratton
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Marketing wireless products
2004, Elsevier/Butterworth-Heinemann, Butterworth-Heinemann
electronic resource /
in English
1429484403 9781429484404
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Book Details
Table of Contents
A brief history of wireless technology
How wireless technology works
What makes a wireless product sell?
Comparing wireless technologies
The birth of an idea / Johan A kesson
Marketing IBM wireless leadership : technology, inhibitors, strategy and solutions / Ronald Sperano
From entrapment to freedom / Gary Evans
Marketing wireless : a manufacturer's perspective / Nick Hunn
Mobilian marketing : using all available channels for marketing influence and intelligence / Wade Gillham
Short-distance wireless : marketing 802.11 and Bluetooth / Tom Siep
A pioneer for mobile communications / Derrick Emeka
Marketing the advanced operating system for mobile phones / Simon Garth and Andrie de Vries
Where do we go from here?
Conclusions drawn and lessons learned.
Edition Notes
Includes bibliographical references (p. [258]-260) and index.
Description based on print version record.
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| December 14, 2022 | Edited by MARC Bot | import existing book |
| August 14, 2020 | Edited by ImportBot | import existing book |
| July 29, 2014 | Created by ImportBot | import new book |