An edition of Marketing Strategy Masterclass
(2008)
Marketing Strategy Masterclass
Implementing Market Strategies
by Paul Fifield
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Focuses on the practical details of using a real strategy model (SCORPIO) to develop a plan. This book uses templates to create real plans as the user works through a model. It includes FAQs that intend to support thinking based on company experience.
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Previews available in: English
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Marketing, Marketing, management, Strategic planning| Edition | Availability |
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Marketing Strategy Masterclass: Implementing Market Strategies
2008, Elsevier
electronic resource :
in English
0080942709 9780080942704
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| September 17, 2021 | Edited by ImportBot | import existing book |
| July 29, 2014 | Created by ImportBot | import new book |