An edition of Marketing management
(2004)
Marketing management
a relationship approach
2nd ed.
by Svend Hollensen
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1
Marketing Management: A Relationship Approach
2019, Pearson Education, Limited
in English
1292291443 9781292291444
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Marketing Management: A Relationship Approach
2014, Pearson Education, Limited
in English
0273778854 9780273778851
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Marketing management: a relationship approach
2010, Pearson Education
in English
- 2nd ed.
0273706837 9780273706830
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Marketing Management: A Relationship Approach with Marketing in Practice Case Studies Dvd
2004, Pearson Education, Limited
in English
140581019X 9781405810197
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Book Details
Table of Contents
Identification of the firm's core competences
Development of the firm's competitive advantage
Customer behaviour
Competitor analysis and intelligence
Analysing relationships in the value chain
SWOT analysis, strategic marketing planning, and portfolio analysis
Segmentation, targeting, positioning, and competitive strategies
CSR strategy and the sustainable global value chain
Establishing, developing, and managing buyer-seller relationships
Product and service decisions
Pricing decisions
Distribution decisions
Communication decisions
Organising and implementing the marketing plan
Budgeting and controlling.
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| August 20, 2020 | Edited by ImportBot | import existing book |
| July 5, 2019 | Edited by MARC Bot | import existing book |
| July 29, 2014 | Created by ImportBot | import new book |