An edition of Markenmanagement in Medienunternehmen (2010)

Markenmanagement in Medienunternehmen

Ansatzpunkte zur Professionalisierung der strategischen Fu hrung von Medienmarken

1. Aufl.

by

Cover of: Markenmanagement in Medienunternehmen by Philipp Bode, Philipp Bode
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Last edited by ImportBot
September 10, 2021 | History
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An edition of Markenmanagement in Medienunternehmen (2010)

Markenmanagement in Medienunternehmen

Ansatzpunkte zur Professionalisierung der strategischen Fu hrung von Medienmarken

1. Aufl.

by

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Publish Date
Publisher
Gabler
Language
German
Pages
298

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Previews available in: German

Subjects

Mediensektor, Markenpolitik, Strategisches Management, Medienwirtschaft
Edition Availability
Cover of: Markenmanagement in Medienunternehmen
Markenmanagement in Medienunternehmen: Ansatzpunkte zur Professionalisierung der strategischen Fu hrung von Medienmarken
2010, Gabler
in German - 1. Aufl.

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Book Details

Edition Notes

Zugl.: Eichsta tt-Ingolstadt, Kath. Universit at, Diss., 2009.

Published in
Wiesbaden
Series
Gabler Research : Schriften zur Unternehmensentwicklung

Classifications

Dewey Decimal Class
338.4730223
Library of Congress
HD28-70HF5410-5417.5, HF5410-5417.5

The Physical Object

Pagination
XXIV, 298 S. :
Number of pages
298

Edition Identifiers

Open Library
OL25561847M
Internet Archive
markenmanagement00bode
ISBN 10
383492217X, 3834984981
ISBN 13
9783834922175, 9783834984982
OCLC/WorldCat
633422073

Work Identifiers

Work ID
OL16976046W

Source records

Internet Archive item record
Better World Books record
Better World Books record

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History

Download catalog record: RDF / JSON
September 10, 2021 Edited by ImportBot import existing book
July 29, 2014 Created by ImportBot import new book