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Previews available in: English
Subjects
Mass media, Research, Media - general & miscellaneousEdition | Availability |
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Mass media research: an introduction
2011, Cengage- Wadsworth
in English
- 9th ed.
143908274X 9781439082744
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Book Details
Table of Contents
Science and research
Elements of research
Research ethics
Sampling
Qualitative research methods
Content analysis
Survey research
Longitudinal research
Experimental research
Introduction to statistics
Hypothesis testing
Basic statistical procedures
Newspaper and magazine research.
Research in the electronic media
Research in advertising
Research in public relations.
Edition Notes
Includes bibliographical references and index.
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Feedback?December 20, 2023 | Edited by ImportBot | import existing book |
August 2, 2020 | Edited by ImportBot | import existing book |
July 29, 2014 | Created by ImportBot | import new book |