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Kidfluence details the latest research on the demographic and socio-cultural trends of young adults born after 1980--Generation Y. This "what works and what doesn't" book provides marketers and advertisers with sometimes-surprising findings on what information and products these kids really want, and how to reach them most effectively without turning them off completely.
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Previews available in: English
Subjects
Social conditions, Attitudes, Children, Child consumers, Generation Y.Edition | Availability |
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kidfluence : The Marketer's Guide to Understanding and Reaching Generation Y -- Kids, Tweens and Teens
July 21, 2003, McGraw-Hill
Hardcover
in English
- 1 edition
0071416226 9780071416221
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Book Details
First Sentence
"To understand the present we need to know something of the past."
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The Physical Object
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Feedback?September 13, 2024 | Edited by MARC Bot | import existing book |
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