The fundamentals of marketing
by Edward Russell
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The Fundamentals of Marketing shows how marketing organisations move from an initial product concept through to the creation of successful brands. Throughout the book Edward Russell offers an introduction to marketing structured around the traditional four 'P's' - product, price, promotion and place as well as the all important fifth 'P' - people. This framework will help you discover the key tools used to develop successful brands including selling theories, consumer behaviour, brand creation, strategic pricing, distribution methods, market research and strategic thinking.
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The fundamentals of marketing
2010, AVA Academia, Distributed in the USA & Canada by Ingram Publisher Services
in English
2940373728 9782940373727
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Includes bibliographical references.
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| February 25, 2022 | Edited by ImportBot | import existing book |
| March 10, 2020 | Edited by ImportBot | import existing book |
| December 13, 2019 | Edited by MARC Bot | import existing book |
| July 29, 2014 | Created by ImportBot | import new book |