Leveraging Japan
Marketing to the New Asia
by George Fields
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"In Leveraging Japan, three experts who have had their fingers on the pulse of Asian business for decades examine the new rules of marketing in today's Japan and dissect the best practices of those companies - both foreign and domestic - that are doing it successfully.".
"Here, you will discover why Japan is currently seeing a dramatic increase in foreign investment. You'll examine the many forces that are changing Japan's economic landscape, including the rise of the single woman as consumer, shifts in regulations, the restructuring of distribution channels, and the growth of the Internet. And you'll look into the cultural and structural aspects of the market that make it so distinctly Japanese."--BOOK JACKET.
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| Edition | Availability |
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Leveraging Japan: Marketing to the New Asia
December 1999, Jossey-Bass
Hardcover
in English
- Ill edition
078794663X 9780787946630
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