An edition of Dotcomology
(2013)
Dotcomology
The Science of Making Money Online
by Stone Evans
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Last edited by Bobbie Yvette Welch
January 8, 2015 | History
One day, I picked up a book called “Multiple Streams of Income” by best selling author, Robert Allen... and I didn’t put it down until I was finished reading it cover to cover.
That book changed my life.
It taught me, in very simple terms, that having money is a good thing and that not having money is a bad thing. It illustrated the point that it is essential to develop multiple streams of income. One job is not enough, one investment is not enough, one business is not enough. If you are only relying on one stream of income, you are setting yourself up to be broke one day and the fact is that 85% of the
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world’s population grows old and dies financially broke. That’s because most people do not have multiple streams of income.
Knowing that one stream of income is not enough, I got busy finding ways to make more money through avenues other than my “day job”. In the “Multiple Streams of Income” book, Robert Allen discusses different “Money Mountains” including the “Real Estate Money Mountain”, the “Investment Money Mountain” and the “Marketing Money Mountain”. The one that appealed to me most was marketing — specifically Internet marketing.
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Book Details
Table of Contents
BY: STONE EVANS, THE HOME BIZ GUY
Click Here To Discover 3 Easy Steps To Make Money Online!
INTRODUCTION ................................................................. 9
EMPTY YOUR CUP! ................................................................ 13
DON’T LISTEN TO THE “SO-CALLED” EXPERTS.................................. 14
DO YOU HAVE WHAT IT TAKES TO BE AN E-ENTREPRENEUR? ................. 16
THE INTERNET — YOUR BUSINESS TOOL...................................... 17
THE RIGHT PRODUCT SELLS ITSELF............................................ 18
THE ETERNAL, CHANGING BUSINESS PLAN ................................... 20
1. GETTING STARTED ....................................................... 23
1.1 MAKING YOUR WEBSITE ATTRACTIVE, INTERESTING, ENGAGING AND INTERACTIVE ............................................................................ 23
1.2 NAVIGATION ................................................................. 26
1.3 DEFINING A USABLE SITE.................................................. 31
1.3.1 Good Content is Critical ......................................... 31
1.3.2 Ease of Access to Information................................. 32
1.3.3 Quick Access to Information ................................... 32
1.3.4 Cleanly Designed Pages ......................................... 33
1.3.5 Download Status .................................................. 33
1.3.6 Usability Problems ................................................ 34
1.4 BUILDING INTERACTIVITY AND PERSONALIZATION ...................... 35
1.5 GRAPHICS.................................................................... 37
1.6 WEB COPY ................................................................... 37
1.7 CHOOSING A DOMAIN NAME............................................... 41
1.7.1 Using Expired Domains to Skyrocket Your Traffic....... 44
1.8 THE HOST ................................................................... 45
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1.9 TESTING AND PERFORMANCE .............................................. 47
1.9.1 Monitoring and Tracking ........................................ 49
1.9.2 Tracking Your Sales............................................... 54
1.10 BUILDING CREDIBILITY AND MAINTAINING IT.......................... 55
2. INTERNET BUSINESS IDEAS ........................................ 58
2.1 LEVERAGE THE ADVANTAGES OF THE NET ................................ 58
2.2 WHAT BUSINESSES ARE SUCCEEDING ON THE NET? ................... 59
2.3 SHOULD YOU BE SELLING A PRODUCT OR A SERVICE? ................... 61
2.4 IMPORTANCE OF BACK-END SELLING ..................................... 63
2.5 CROSS-SELLING ............................................................ 65
3. SECRETS OF WINNING TRAFFIC THROUGH SEARCH ENGINES ................................................................................ 67
3.1 HOW SEARCH ENGINES WORK ............................................ 69
3.2 TOP SEARCH ENGINES ..................................................... 72
3.3 SEARCH ENGINE PAGE-RANKING ALGORITHMS.......................... 76
3.4 KEYWORDS — OPTIMIZING YOUR SITE TO GET TOP BILLING AT SEARCH
ENGINES ................................................................................. 82
3.5 WEB COPY FOR SEO ....................................................... 86
3.6 SUBMITTING TO SEARCH ENGINES ........................................ 87
3.7 SEARCH DIRECTORIES – THE BENEFITS OF BROWSING ................ 88
3.7.1 Submitting to Search Directories ............................. 89
3.8 PAY-PER-CLICK — BUYING STATUS ...................................... 89
3.8.1 Show Me the Money! ............................................. 91
3.8.2 Submitting to Pay-Per-Clicks .................................. 92
3.8.3 Google AdWords ................................................... 93
3.9 LINK POPULARITY AND LINK ANALYSIS ................................... 95
3.9.1 Reciprocal Links and Partner Sites ........................... 97
3.9.2 Picking Your Partner .............................................. 98
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3.9.3 Inward Link Analysis ........................................... 100
3.10 OPTIMIZING YOUR WEBSITE ........................................... 101
3.11 MONITORING YOUR PROGRESS ........................................ 103
3.12 THREE WORDS ABOUT SPAM .......................................... 105
4. BUYING ADVERTISING AND KEEPING CUSTOMERS!.. 107
4.1 BANNERS................................................................... 107
4.1.1 Banner Glossary ................................................. 108
4.1.2 Banner Economics............................................... 110
4.2 TEXT LINKS ................................................................ 112
4.3 CLASSIFIED ADS .......................................................... 114
4.4 CULTIVATING NEW CUSTOMERS......................................... 115
4.5 CREATING EFFECTIVE ADS ............................................... 117
4.6 ADVANCED AD TRACKING ................................................ 120
5. GETTING RICH FROM AFFILIATE PROGRAMS ............. 126
5.1 JOINING AN AFFILIATE PROGRAM ....................................... 127
5.2 LAUNCHING YOUR OWN AFFILIATE PROGRAM ......................... 130
5.3 COOKING OFF THE SPAM................................................. 132
5.4 MANAGING AND TRACKING YOUR AFFILIATE PROGRAMS ............. 133
5.5 EVALUATING YOUR WEBSITE’S PERFORMANCE ........................ 138
5.6 HOW TO ATTRACT AFFILIATES ........................................... 140
5.6.1 Classifying Affiliates for Better Management ........... 141
5.6.2 A Few Avoidable Errors ........................................ 146
5.7 LINKSHARE – AFFILIATE NETWORK THAT WORKS..................... 149
5.8 THE LEADING DIGITAL PRODUCTS AFFILIATE MANAGEMENT SYSTEM –
CLICKBANK............................................................................ 150
6. EXPLODING YOUR PROFITS THROUGH EMAIL MARKETING.......................................................................... 152
6.1 COLLECTING OPT-IN EMAIL ADDRESSES ............................... 152
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6.2 DOUBLE OPT-IN........................................................... 154
6.3 INTELLIGENT TARGETING THROUGH TAILOR MADE RESEARCH....... 156
6.4 RENTING OR BUYING LISTS .............................................. 158
6.5 CREATING UNBLOCKABLE DHTML POP-UPS .......................... 161
6.6 EMAIL MARKETING TACTICS ............................................. 164
6.6.1 Writing Headlines That Grab Your Customers and Sell Your Goods!...................................................................... 165
6.6.2 Tips for Building Your Email Lists........................... 172
6.6.3 Email Content – Text vs. HTML ............................. 176
6.7 MANAGING EMAIL CAMPAIGNS........................................... 178
6.7.1 Personalization in Email Marketing......................... 178
6.7.2 Creative Segmentation ........................................ 181
6.7.3 How Often And When to Mail?............................... 182
6.7.4 Refrain from Spamming....................................... 185
6.8 ANALYSIS OF EMAIL CAMPAIGNS ........................................ 187
6.8.1 Tracking Performance - Measuring Useful Metrics .... 187
6.8.2 Enhancing Email Response ................................... 191
6.8.3 Should the message trick the reader or be honest?.. 194
6.9 AUTORESPONDERS ........................................................ 195
6.10 CALL TO ACTION — CLOSING THE DEAL.............................. 200
6.11 SAMPLE MARKETING EMAIL ............................................ 204
7. CREATING NEWSLETTERS THAT SELL AS WELL AS INFORM................................................................................ 208
7.1 ADVANTAGES OF NEWSLETTERS AS A MARKETING TOOL ............. 210
7.2 CREATING AN EFFECTIVE NEWSLETTER ................................. 212
7.3 STEPS FOR A SUCCESSFUL NEWSLETTER CAMPAIGN .................. 218
7.4 GETTING SUBSCRIBERS FOR YOUR NEWSLETTER...................... 221
7.5 ADVERTISING IN NEWSLETTERS ......................................... 224
7.6 PROMOTING AFFILIATE PROGRAMS THROUGH NEWSLETTERS ........ 225
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7.7 BLOGS...................................................................... 227
7.8 PLANNING YOUR CONTENT............................................... 232
7.9 EZINE JOINT VENTURES .................................................. 233
7.10 MANAGING YOUR LIST.................................................. 234
8. JOINT VENTURES — PARTNERING FOR SUCCESS ....... 236
8.1 CHOOSE YOUR PARTNERS................................................ 236
8.2 JOINT SUBSCRIPTIONS ................................................... 238
8.3 EXIT POP-UPS ............................................................. 239 8.4 PLUG YOUR PALS.......................................................... 239
8.5 STRENGTHENING YOUR JOINT VENTURES .............................. 240
8.6 TRACK YOUR JOINT VENTURES .......................................... 241
8.7 KEEPING YOUR CUSTOMERS ............................................. 242
9. SELLING INFORMATION PRODUCTS ONLINE ............ 245
9.1 FINDING A WRITER ....................................................... 246
9.2 WHAT CAN YOU WRITE ABOUT? ........................................ 248
9.2.1 Pleasure Books ................................................... 248
9.2.2 Inspirational Books ............................................. 248
9.2.3 Study Books....................................................... 248
9.2.4 How-To Books .................................................... 249
9.2.5 Choosing the Right Topic ..................................... 251
10. CREATING A HOT SOFTWARE PRODUCT WITH NO PROGRAMMING EXPERIENCE ............................................... 257
10.1 BUILDING AN OUTLINE ................................................. 258
10.1.1 Feature List...................................................... 258
10.1.2 User Stories ..................................................... 259
10.1.3 Data Directory .................................................. 260
10.2 STUDY COMPETITION ................................................... 260
10.3 DETERMINE PRICING.................................................... 261
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10.4 CHOOSING A PROGRAMMER ............................................ 263
10.5 DEVELOPING FUNCTIONALITY .......................................... 266
10.6 CREATING A WORK AGREEMENT....................................... 267
10.7 PACKAGING YOUR PRODUCT ........................................... 269
10.8 CUSTOMER SERVICE AND SUPPORT ................................... 270
11. PRESS RELEASES ..................................................... 274
11.1 WRITING AN EFFECTIVE PRESS RELEASE OR NEWS ARTICLE......... 275
11.2 PRESS RELEASE DISTRIBUTION........................................ 280
11.3 WHEN SHOULD YOU DISTRIBUTE PRESS RELEASES? ................. 282
12. VIRAL MARKETING .................................................. 284
12.1 VIRAL MARKETING THROUGH EBOOKS................................ 285
12.2 VIRAL MARKETING THROUGH EMAILS ................................. 292
12.3 VIRAL MARKETING WITH AFFILIATE PROGRAMS...................... 296
12.4 VIRAL MARKETING ON THE WEB ....................................... 300
12.5 WORD-OF-MOUTH VIRAL MARKETING ................................ 302
12.6 MEASURING VIRAL EFFECT AND PERFORMANCE...................... 303
13. MANAGING YOUR LIFE WHEN YOU WORK FROM HOME ............................................................................................. 305
13.1 BALANCING YOUR BUSINESS AND FAMILY ............................ 307
13.2 KNOW HOW TO SAY “NO” ............................................. 307
13.3 TAKE A DAY OFF FROM WORK AT LEAST ONCE A MONTH........... 308
13.4 LEARN HOW TO COMPROMISE ......................................... 308
13.5 MAINTAINING A POSITIVE ATTITUDE IS GOOD FOR BUSINESS .... 309
CONCLUSION: ALL YOU NEED TO SKYROCKET YOUR WEB PROFITS ............................................................................... 312
SOME WARNINGS .............................................................. 314
A PERSONAL INVITATION FROM STONE EVANS ............................. 317
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| January 8, 2015 | Edited by Bobbie Yvette Welch | Edited without comment. |
| January 8, 2015 | Created by Bobbie Yvette Welch | Added new book. |