An edition of Understanding Social Media
(2013)
Understanding Social Media
by Varinder Taprial , Priya Kanwar
- 0 Ratings
- 2 Want to read
- 0 Currently reading
- 0 Have read
Share
×Close
Last edited by Alice Kirk
July 16, 2015 | History
This book delves into the evolution of Social Media, its benefits for individuals/ businesses and social media management.
You can download the book via the link below.
Publish Date
2013
Publisher
Bookboon.com
Check nearby libraries
Buy this book
Subjects
Communication & PresentationShowing 1 featured edition. View all 1 editions?
| Edition | Availability |
|---|---|
1
|
aaaa
Libraries near you:
WorldCat
|
Book Details
Table of Contents
Content
Introduction
1 What is Social Media?
2 The Changing Face of Social Media 2.1 The Phreaking Era (1950’s – Early 90’s)
2.2 Bulletin Board Systems (BBS’s) – (1979- 1995)
2.3 Commercial Online Services (1979 – 2001)
2.4 The World Wide Web (WWW) – 1991
2.5 IRC, ICQ and Instant Messenger (1983-1996)
2.6 Peer-To-Peer (P2P), BitTorrent - “Social” Media Sharing (1999)
2.7 Social Networking Sites (1997-2008)
2.8 Social Bookmarking (1996 –2003)
2.9 Blogs (1994-1999)
2.11 The Future of Social Media
3 Understanding Social Media 3.1 Classification of Social Media 3.2 Honeycomb Framework of Social Media Functionality 3.3 Social Media Landscape 2011 by Fred Cavazza
4 Benefits of Social Media For Individuals
5 Benefits of Social Media for Businesses
6 Social Media Management 6.1 Identification of Relevant Social Media 6.2 Profile Creation 6.3 Expanding the Network 6.5 Monitoring and Analysis 6.6 Why Businesses Need Social Media Strategy
7 Social Media Tools 7.1 Social Media Engagement Tools 7.2 Social Media Monitoring and Analysis Tools 7.3 Professional Listening Tools 7.4 Other Tools
ID Numbers
Links outside Open Library
Community Reviews (0)
Feedback?
| July 16, 2015 | Edited by Alice Kirk | Edited without comment. |
| July 16, 2015 | Created by Alice Kirk | Added new book. |