An edition of Communication in the CSR Context
(2013)
Communication in the CSR Context
by Dr. Sherif A. Zaki Tehemar
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Last edited by Alice Kirk
July 17, 2015 | History
This book is an attempt to shed light on the communication process in the CSR context and to establish the link between the communication tools to be used and the engagement process to be developed. It provides descriptive approach on how to create communication strategy, how to identify and prioritize stakeholders and when to communicate.
You can download the book via the link below.
Publish Date
2013
Publisher
Bookboon.com
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Subjects
Communication & Presentation| Edition | Availability |
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Book Details
Table of Contents
Content
1. Introduction
2. Corporate Social Responsibility (CSR)
2.1. The Definition
2.2. The Benefits
2.3. The Implementation
3. The CSR Communication Framework
3.1. The Principles of Communication
3.2. CSR Communication Strategy
4. Internal Communication
4.1. Internal Communication Approaches
4.2. Most Commonly Used Communication Channels for Employee Engagement
4.3. The Benefits
4.4. The Challenges
4.5. Internal CSR Programmes
4.6. The Practice
5. Social Media & CSR
5.1. Social Media Network (SMN)
5.2. Types of Social Media Users
5.3. SMN & CSR
6. Examples of Best Practice
6.1. Starbucks
6.2. TNT
6.3. Nestlé
6.4. Dr
6.5. Soliman Fakeeh Hospital
6.6. Unilever
6.7. Centrica
7. References
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| July 17, 2015 | Edited by Alice Kirk | Edited without comment. |
| July 17, 2015 | Created by Alice Kirk | Added new book. |