An edition of Commercial Awareness for Managers
(2013)
Commercial Awareness for Managers
by MTD Training
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Last edited by Alice Kirk
July 27, 2015 | History
In this textbook you’ll receive a thorough grounding and understanding on how your actions impact your organization’s financial standing, ability to compete and ability to perform in the marketplace.
You can download the book via the link below.
Publish Date
2013
Publisher
Bookboon.com
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Subjects
Management & StrategyShowing 1 featured edition. View all 1 editions?
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Book Details
Table of Contents
Content
Preface
1. Introduction to Commercial Awareness
1.1 What is Commercial Awareness?
1.2 The People That You Serve
1.3 The competition
1.4 The Bottom Line
1.5 How This Ebook Will Help
2. Understanding Your Customers
2.1 Introduction
2.2 Determining Your Target Market
2.3 Researching Your Market
3. Understanding Your Competition
3.1 Introduction
3.2 Who Are Your Competitors?
3.3 What to Learn about Your Competition
3.4 Rating Your Company against the Competition
4. Commercially Aware Operations
4.1 Introduction
4.2 Defining Your Reasons
4.3 Background
4.4 Objectives
4.5 Scope of Operations
4.6 Operational Constraints
4.7 Understanding Risk
5. Basic Finance Principles in Business
5.1 Introduction
5.2 Basic Finance Definitions and the Balance Sheet
5.3 The Investment Principle
5.4 The Financing Principle
5.5 The Dividend Principle
6. Basics on Budgeting
6.1 Introduction
6.2 Approaches to Budgeting
7. Pricing and Commercial Awareness
7.1 Introduction
7.2 How Important is Price?
7.3 Demand for the Product or Service
7.4 Your Environment
7.5 Pricing Strategies
8. References
ID Numbers
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| July 27, 2015 | Edited by Alice Kirk | Edited without comment. |
| July 27, 2015 | Created by Alice Kirk | Added new book. |