An edition of Obtaining and Retaining Customers - Part II (2013)

Obtaining and Retaining Customers - Part II

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Cover of: Obtaining and Retaining Customers - Part II by Andrew Whalley
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Last edited by Alice Kirk
July 29, 2015 | History
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An edition of Obtaining and Retaining Customers - Part II (2013)

Obtaining and Retaining Customers - Part II

by

This book looks at the techniques that have emerged as a result of this type of thinking, and whilst there is attention giving to attracting – “Obtaining” – customers the emphasis is squarely on retaining and growing customers.

You can download the book via the link below.

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Bookboon.com

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Subjects

Marketing & Sales

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Edition Availability
Cover of: Obtaining and Retaining Customers - Part II
Obtaining and Retaining Customers - Part II
2013, Bookboon.com
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Book Details

Table of Contents

Content
1. 4 Retaining Customers
2. The Economics of loyalty
3. Customer Equity – The new measure of value
4. How do you build Customer Equity?
5. Customer relationships
6. Dimensions of service quality
7. Why RFM?
8. 5 Growing Customers
9. Bibliography

ID Numbers

Open Library
OL25753078M
ISBN 13
9788740305166

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July 29, 2015 Edited by Alice Kirk Edited without comment.
July 29, 2015 Created by Alice Kirk Added new book.