An edition of Obtaining and Retaining Customers - Part II
(2013)
Obtaining and Retaining Customers - Part II
by Andrew Whalley
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Last edited by Alice Kirk
July 29, 2015 | History
This book looks at the techniques that have emerged as a result of this type of thinking, and whilst there is attention giving to attracting – “Obtaining” – customers the emphasis is squarely on retaining and growing customers.
You can download the book via the link below.
Publish Date
2013
Publisher
Bookboon.com
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Subjects
Marketing & SalesShowing 1 featured edition. View all 1 editions?
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Book Details
Table of Contents
Content
1. 4 Retaining Customers
2. The Economics of loyalty
3. Customer Equity – The new measure of value
4. How do you build Customer Equity?
5. Customer relationships
6. Dimensions of service quality
7. Why RFM?
8. 5 Growing Customers
9. Bibliography
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| July 29, 2015 | Edited by Alice Kirk | Edited without comment. |
| July 29, 2015 | Created by Alice Kirk | Added new book. |