An edition of A View from Beneath the Dancing Elephant: Rediscovering IBM's Corporate Constitution
(2014)
A View from Beneath the Dancing Elephant
Rediscovering IBM's Corporate Constitution
by Peter E. Greulich and David Kassin Fried
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Business| Edition | Availability |
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1
View from Beneath the Dancing Elephant: Rediscovering IBM's Corporate Constitution
2014, Peter E. Greulich
in English
0983373477 9780983373476
|
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WorldCat
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2
A View from Beneath the Dancing Elephant: Rediscovering IBM's Corporate Constitution
2014, MBI Concepts Corporation
Paperback: Kindle: EPUB
in English
0983373493 9780983373490
|
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Libraries near you:
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Book Details
Table of Contents
Preface.
ix
Introduction.
1
A Resilient Social Ecology.
2
IBM’s Twentieth-Century Corporate Constitution.
7
Chapter 1: The Path to Growth.
17
A Test of Character.
18
A Bad Business Decision.
21
The Roaring Twenties.
23
The Great Depression.
25
World War II.
27
A Scaling Corporation.
29
Chapter 2: Life in the Redwood Forest.
35
Thoughtful Mistakes.
36
Building Commitment.
40
Building Family.
44
Building Excellence.
47
Chapter 3: A Culture Under Pressure.
55
IBM Stumbles Entering the 1990s.
56
Chapter 4: The Watershed Event.
67
A Defi ning Moment.
68
Did the Elephant Dance?.
77
Chapter 5: A Floundering Ship.
81
The New IBM Family Days.
82
IBM’s New Product Life Cycle.
94
A Blue Déjà Vu.
99
Chapter 6: Reigniting a True Blue Déjà Vu.
115
Understanding IBM’s Economic Engine.
116
An Ideal Continuation of Tradition — The Path to Growth.
124
Afterword.
129
Elephants in Braille.
130
Appendix A: IBM CEO Information.
132
Appendix B: History of National Cash Register (NCR) Sherman Antitrust Trial.
142
Appendix C: IBM Traditional Anniversary Celebrations.
144
Appendix D: IBM Benefit and Pension Plan Changes — Summary.
146
Appendix E: IBM Benefit and Pension Plan Changes — Detail.
148
Appendix F: The $1,000-a-Day Man.
164
Appendix G: IBM Management Principles.
168
Acknowledgments.
170
Index.
171
Contributors
The Physical Object
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| July 17, 2023 | Edited by ImportBot | import existing book |
| March 7, 2016 | Edited by Peter E. Greulich | Edited without comment. |
| March 7, 2016 | Created by Peter E. Greulich | Added new book. |