An edition of Selling Lessons: A Course Teaching The Business End Of Designing
(1917)
Selling Lessons: A Course Teaching The Business End Of Designing
by D.H. von Horvath and Guido Von Horvath
Share
×Close
Last edited by ww2archive
March 8, 2016 | History
This work doesn't have a description yet. Can you add one?
Check nearby libraries
Buy this book
Previews available in: English
| Edition | Availability |
|---|---|
1
|
aaaa
|
Book Details
Table of Contents
TABLE OF CONTENTS
Introduction 3
The Art of Selling Designs 7
Principles of Success 7
Lesson 9
The Obstacles and Commonsense 9
An Example True to Life 11
Obstacle* No. 1 12
“ No. 2 13
“ No. 3 13
“ No. 4 15
“ No. 5 15
Minor Hinderances 16
The Most Lucrative Market which is Always
Neglected 17
Self Study 20
Reflections * 22
Lesson 24
Modern Business Methods 24
Examples 29
Lesson 31
From the Designer to the Customer 31
The Three Ways to Sell Designs Directly. 31
What are You Selling with Your Designs? 33
The Start to Sell 34
The Home Market 34
Following Up the Work 35
Lesson 38
Concentration 38
Service 40
Attracting die Public’s Attention 41
Special Plans 44
5th Lesson 47
Various Methods of Soliciting Orders 47
Advertising 52
The Principles of Advertising Copy Composition 53
Advertising at Little Cost 54
Display Cards 54
Accounting 57
Handling of Designs. Design Book 59
Index of Designs 59
6th Lesson 60
Various Other Sources of Business 60
Syndicating 65
7th Lesson 67
Art as a Motive Power for Business. 67
The Holding and Development of die Ground Gained 68
The Perforating Machine — a Valuable Asset to the Studio 69
The Operation of a Perforating Machine 72
8th Lesson 74
Summary 74
The Value of Good Ideas. 76
The Established Designer and Her Studio 77
The Best Trade Mark 79
Appendix 81
Securing a Position as Designer 81
Watching for the Opportunity 83
Going after a Position 86
The Duties of the Designer 87
Edition Notes
Edition Identifiers
Work Identifiers
Community Reviews (0)
| March 8, 2016 | Edited by ww2archive | added book |
| March 8, 2016 | Created by ww2archive | Added new book. |