Цветкова, Милена. Книги и четене в аудиовизуална трансмедийност: Филмова база данни за емпиричното книгознание. Ред. Георги Чобанов. Варна: LiterNet. ISBN 978-954-304-397-2 (електронна книга).
© Яна Аргиропулос, дизайн на корицата

Report on a research project:
Supported by the Sofia University Science Fund contract No168/08.05.2013 under the Grant for the scientific project.
Отчет за научноизследователски проект по Фонд „Научни изследвания“ при СУ. Договор за научни изследвания №168/8.05.2013 г.

UDC
002.19
028:316
791.43.04(035)

Subject Headings:
1. Книга
2. Четене – социологични проблеми
3. Филми – теми, образи, сюжети – справочници

CONTENTS:
Preface
Introduction: Film and its screen version: unutilized object of book science (theoretical framework)
Books and reading in the films: Annotated filmography (1898–2014)
Index of movies
Index of film adaptations
Index of filmed books
Index of books based on movies
Sources of filmography
Bibliography

ABSTRACT:
This project concentrates on both, research and applied potentiality of film reception of the book and reading and movie options as well; both are still unexplored reflective fields of the book as a media – the landscape of the “audiovisual reading“. Thus, a problematic zone is shaped: publishers do not know well the film industry market, on the one hand, on the other – film producers do not know the book market; meanwhile young generation emancipates and changes attitudes towards both products, books and movies, absorbing them via all possible media platforms. This generation is able to perceive the relation between them; it criticizes shares, stimulates, has permanent expectations. The thesis, defended in the study, is as follows: symbolic and metaphoric usages of the book, reading or library in the film and some other audiovisual arts continues to resonate topics about knowledge and power as well as the notion that book-image manifests a gradual presence in the most successful movies from the end of the 20th century and the beginning of the 21st century. This attendance of motives about book and reading in the new film plots has to stimulate special scientific interest and the interdisciplinary research proposals. The argument for audiovisual products (movies) potentiality, being part of the empirical book science, is in the definition of transmedia as a new publishing mode in one content, many platforms format. The project aims to create a dual online platform (science and practice) with an access to film products database as well as and to plot the images of book, reading, reader, publisher, library and librarian in these motion works. So and thus, the project aims to improve informativity – how to interpret motivation of the world film-making industry to use the book, per se, and reading as a specific subject for its cultural production. The research tasks, triggered, are as follows: 1) Building up a film database, focused on the needs of the empiric book science and mediability; 2) Systematization of the thematic, annotated and illustrated, filmography as follows: (а) movies about the archebook – the ancient book, prepaper book, pre-Gutenberg book, (b) movies about dangerous, damaging, forbidden and censored books, (c) movies, concerning the book and reading eroticism, the book as a body and the body as a book, (d) screen versions of fiction works “antiUtopia“ (dystopias) and independent movies about the person who does not read and the manipulative influence of the TV, computers and other audiovisual tools; (e) screen versions of fiction works on book futuristic topics – postpaper book, book-hologram, nanobook, etc., (е) screen versions of fiction works and independent films about the person who reads; 3) Online publication of the project outcomes will be in a format of an open accessible catalog; 4) Publication of scientific analyses and research results about audiovisual transmediality of book and reading as specific targets. Expected results after the end of this research project are designed to activate intellectual re-thinking of the relations book-film, reading-watching, writtenness-audiovisuality as content and specific culture. The film database on empirical book studies will provide a new field of creative initiatives, stimulating the interest toward books and reading through national campaigns, competitions, educational projects, new research and study fields, etc. It is expected, the research results to be implemented in national educational and cultural politics in the fields of various creative industries. The applied findings may be implemented in innovative projects in media and publishing industries (producing books, films, screen versions, computer games, etc.), in particular PR sector and advertisement business, media design and online publishing, in the actual business of literary agencies and marketing, advertisement and branding structures, in booktrading and bookselling business, etc.