Youtility Why Smart Marketing Is About Help Not Hype

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Last edited by MARC Bot
October 4, 2024 | History

Youtility Why Smart Marketing Is About Help Not Hype

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"The difference between helping and selling is just two letters If you're wondering how to make your products seem more exciting online, you're asking the wrong question. You're not competing for attention only against other similar products. You're competing against your customers' friends and family and viral videos and cute puppies. To win attention these days you must ask a different question: "How can we help?" Jay Baer's Youtility offers a new approach that cuts through the clut;ter: marketing that is truly, inherently useful. If you sell something, you make a customer today, but if you genuinely help someone, you create a customer for life. Drawing from real examples of companies who are practicing Youtility as well as his experience helping more than seven hundred brands improve their marketing strategy, Baer provides a groundbreaking plan for using information and helpfulness to transform the relationship between companies and customers"--

Publish Date
Pages
219

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Book Details


Classifications

Library of Congress
HF5415.1265.B27 2013, HF5415.1265 .B27 2013

ID Numbers

Open Library
OL26185452M
Internet Archive
youtilitywhysmar0000baer
ISBN 13
9781591846666
LCCN
2013017224
OCLC/WorldCat
844774814
Amazon ID (ASIN)

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October 4, 2024 Edited by MARC Bot import existing book
August 6, 2021 Edited by New York Times Bestsellers Bot Add NYT bestseller tag
November 14, 2020 Edited by MARC Bot import existing book
February 28, 2020 Edited by MARC Bot remove fake subjects
October 19, 2016 Created by Mek Added new book.