An edition of Enchantment: the art of changing hearts, minds, and actions
(2011)
Enchantment
the art of changing hearts, minds, and actions
by Guy Kawasaki
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Subjects
Persuasion (Psychology), Persuasion (Psychology) in organizations, Influence (Psychology), Psychological aspects of Marketing, Psychological aspects of Management, nyt:hardcover-advice=2011-03-27, New York Times bestseller, Persuasion (psychology), Influence (psychology), Marketing, Management, Success in businessShowing 1 featured edition. View all 1 editions?
| Edition | Availability |
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1
Enchantment: the art of changing hearts, minds, and actions
2011, Portfolio/Penguin
in English
1591843790 9781591843795
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Book Details
Table of Contents
Introduction
My story
Our journey
Let's get started
Chapter 1: Why Enchantment?:
What is enchantment?
When is enchantment necessary?
What are people thinking?
Where should you draw the line?
Examples and how to use this book
Personal stories
My personal story / Eric Dawson
Chapter 2: How To Achieve Likeability:
Make crow's-feet
Dress for a tie
Perfect your handshake
Use the right words
Accept others
Get close
Don't impose your values
Pursue and project your passions
Find shared passions
Create win-win situations
Swear
Default to yes
My personal story / Fran Shea
Chapter 3: How To Achieve Trustworthiness:
Trust others
Be a Mensch
Disclose your interests
Give for intrinsic reasons
Gain knowledge and competence
Show up
Bake a bigger pie
Enchant people on their own terms
Position yourself
Be a hero
My personal story / Tony Morgan
Chapter 4: How To Prepare:
Do something great
Conduct a "premortem"
Set yourself up for success
Make it short, simple, and swallowable
Remove the fences
Provide a default option
Establish goals
Create a checklist
My personal story / Mike Stevens
Chapter 5: How To Launch:
Tell a story
Immerse people
Promote trial
Prime the pump
Plant many seeds
Ask people what they're going to do
Reduce the number of choices
Increase the number of choices
Illustrate the salient point
Present the big, then the small choice
Get your first follower
My personal story / Matt Maurer
Chapter 6: How To Overcome Resistance:
Why people are reluctant
Provide social proof
Create the perception of ubiquity
Create the perception of scarcity
Show people your magic
Find one example
Find a way to agree
Find a bright spot
Assign a label
Use a data set to change a mind-set
Incur a debt
Enchant all the influences
Frame thy competition
Control the haptic sensations
Remember Charlie
My personal story / Richard Fawal
Chapter 7: How To Make Enchantment Endure:
Strive for internalization
Separate the believers
Push implementation down
Use intrinsic methods
Invoke reciprocity
Catalyze commitment and consistency
Build an ecosystem
Diversify the team
Promote spreadability
My personal story / Chris Anthony
Chapter 8: How To Use Push Technology:
General principles
Presentations
E-mail
Twitter
My personal story / Garr Reynolds
Chapter 9: How To Use Pull Technology:
Websites and blogs
Facebook
Linkedin
YouTube
Think Japanese
My personal story / Meryl K Evans
Chapter 10: How To Enchant Your Employees:
Provide a MAP
Empower them to do the right thing
Judge your results and others' intentions
Address your shortcomings first
Suck it up
Don't ask employees to do what you wouldn't do
Celebrate success
Find a devil's advocate
Listen to brother Bob
Tell them you want them
How to enchant volunteers
My personal story / Milene Laube Dutra
Chapter 11: How To Enchant Your Boss:
Make your boss look good
Drop everything and do what your boss asks
Underpromise, overdeliver
Prototype your work
Show and broadcast progress
Form friendships
Ask for mentoring
Deliver bad news early
My personal story / David Stockwell
Chapter 12: How To Resist Enchantment:
Avoid tempting situations
Look far into the future
Know your limitations
Beware of pseudo salience, data, and experts
Don't fall for the example of one
Defy the crowd
Track previous decisions
Let yourself be enchanted in small ways
Create a checklist
My personal story / Tibor Kruska
Conclusion
My personal story / Kathy Parsanko
Selected bibliography
Index
Coverphon
Colophon.
Edition Notes
Includes bibliographical references (p. [191]-192) and index.
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| December 17, 2022 | Edited by ImportBot | import existing book |
| August 6, 2021 | Edited by New York Times Bestsellers Bot | Add NYT bestseller tag |
| February 13, 2020 | Edited by MARC Bot | remove fake subjects |
| December 10, 2016 | Edited by Darby | Edited without comment. |
| December 10, 2016 | Created by Darby | Added new book. |