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In the early nineteenth century Richard Cadbury sent his son, John, to London to study a new and exotic commodity: cocoa. Within a generation, John's sons had created a chocolate company to rival the great English firms of Rowntree and Fry. All three firms were Quaker family enterprises, and their business aims were infused with religious idealism. As chocolate companies raced to compete around the globe, Quaker capitalism met a challenge that would eventually defeat it. At the turn of the millennium Cadbury, the sole survivor of England's chocolate dynasties, was the world's largest confectionery company. But before long the chocolate wars culminated in a multi-billion pound showdown pitting independence and Quaker tradition against the cut-throat tactics of a corporate leviathan.
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Previews available in: English
Showing 7 featured editions. View all 7 editions?
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1
Chocolate Wars: The 150-Year Rivalry Between the World's Greatest Chocolate Makers
2012, PublicAffairs
in English
1586489259 9781586489250
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2
Chocolate Wars: The 150-Year Rivalry Between the World's Greatest Chocolate Makers
2012, PublicAffairs
in English
1610390512 9781610390514
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3
Chocolate Wars: From Cadbury to Kraft - 200 Years of Sweet Success and Bitter Rivalry
Jun 01, 2011, HarperCollins Publishers
paperback
0007325576 9780007325573
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4
Chocolate wars: from Cadbury to Kraft-200 years of sweet success and bitter rivalry
2011, Windsor/Paragon, Windsor
in English
- Large print ed.
1445855054 9781445855059
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5
Chocolate wars: the 150-year rivalry between the world's greatest chocolate makers
2010, PublicAffairs
electronic resource :
in English
- 1st ed.
1586488201 9781586488208
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6
Chocolate wars: from Cadbury to Kraft - 200 years of sweet success and bitter rivalry
2010, HarperPress
in English
0007374852 9780007374854
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7 |
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Book Details
Edition Notes
Includes bibliographical references (p. 325-333) and index.
Electronic reproduction. Palo Alto, Calif. : ebrary, 2010. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.
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