In the Plex

How Google Thinks, Works, and Shapes Our Lives

1st Simon & Schuster hardcover ed.
  • 3.8 (12 ratings) ·
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  • 3.8 (12 ratings) ·
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Last edited by ImportBot
September 21, 2021 | History

In the Plex

How Google Thinks, Works, and Shapes Our Lives

1st Simon & Schuster hardcover ed.
  • 3.8 (12 ratings) ·
  • 10 Want to read
  • 16 Have read

Written with full cooperation from top management, including cofounders Sergey Brin and Larry Page, this is the inside story behind Google, the most successful and most admired technology company of our time, told by one of our best technology writers.

Few companies in history have ever been as successful and as admired as Google, the company that has transformed the Internet and become an indispensable part of our lives. How has Google done it? Veteran technology reporter Steven Levy was granted unprecedented access to the company, and in this revelatory book he takes readers inside Google headquarters—the Googleplex—to show how Google works.

While they were still students at Stanford, Google cofounders Larry Page and Sergey Brin revolutionized Internet search. They followed this brilliant innovation with another, as two of Google’s earliest employees found a way to do what no one else had: make billions of dollars from Internet advertising. With this cash cow, Google was able to expand dramatically and take on other transformative projects: more efficient data centers, open-source cell phones, free Internet video (YouTube), cloud computing, digitizing books, and much more.

The key to Google’s success in all these businesses, Levy reveals, is its engineering mind-set and adoption of such Internet values as speed, openness, experimentation, and risk taking. After its unapologetically elitist approach to hiring, Google pampers its engineers—free food and dry cleaning, on-site doctors and masseuses—and gives them all the resources they need to succeed. Even today, with a workforce of more than 23,000, Larry Page signs off on every hire.

But has Google lost its innovative edge? With its newest initiative, social networking, Google is chasing a successful competitor for the first time. Some employees are leaving the company for smaller, nimbler start-ups. Can the company that famously decided not to be evil still compete?

No other book has ever turned Google inside out as Levy does with In the Plex.

Publish Date
Publisher
Simon & Schuster
Language
English
Pages
424

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Previews available in: English

Edition Availability
Cover of: In the Plex
In the Plex: How Google Thinks, Works, and Shapes Our Lives
2021, Simon & Schuster
Cover of: In the Plex
In the Plex: How Google Thinks, Works, and Shapes Our Lives
2011, Simon & Schuster
in English - 1st Simon & Schuster hardcover ed.

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Book Details


Edition Notes

Includes bibliographical references (p. 391-407) and index,

Published in
New York

Classifications

Dewey Decimal Class
338.7/6102504
Library of Congress
HD9696.8.U64 G6657 2011, HD9696.8.U64G6657

The Physical Object

Pagination
v, 424 p. ;
Number of pages
424

ID Numbers

Open Library
OL26318641M
ISBN 10
1416596585
ISBN 13
9781416596585, 9781416596714
LCCN
2010049964
OCLC/WorldCat
555641621
Goodreads
7841446

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History

Download catalog record: RDF / JSON
September 21, 2021 Edited by ImportBot import existing book
August 6, 2021 Edited by New York Times Bestsellers Bot Add NYT bestseller tag
June 6, 2021 Edited by Spondyl Correct work title capitalisation
January 13, 2021 Edited by Arindrew Edited without comment.
May 28, 2017 Created by ImportBot import new book