An edition of Next-generation media
(2007)
Next-generation media
the global shift
by Adler, Richard
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Previews available in: English
Subjects
Communication, History, Technological innovations, Mass media, Digital mediaShowing 1 featured edition. View all 1 editions?
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Book Details
Table of Contents
From mass to personal, from push to pull. The state of the Internet
Life in online communities
The net, community, and traditional media
Next-generation content : user-generated content and social networks. Wikipedia
Second life
Craiglist
Enter the blogs
New options for adding value
New metrics
The attention economy : marketing to the next generation and the power of choice. The paradox of choice
Building trust
Global consequences of next-generation media. Wiring the world
Citizenchip fo rthe next generation
Leadership for the next generation. New roles in a new world.
Edition Notes
Includes bibliographical references.
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| June 24, 2017 | Created by ImportBot | import new book |