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Edition | Availability |
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1
Media Studies: Texts, Institutions and Audiences
1999, Blackwell Publishing
paperback, hardcover
in English
0631200274 9780631200277
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Book Details
Table of Contents
Introduction.
Part I. Texts
1. How the Media Communicate
2. Reading Media Images
3. Ideology
4. Representation
5. Genre
6. Narrative
7. Intertextuality
Part II. Institutions
8. Approaches to Media Institutions
9. Public Service Broadcasting and the Market
10. Media Professionalism and Codes of Practice
11. Independent Media
Part III. Audiences
12. Conceptualizing and Measuring Media Audiences
13. The Effects of the Media on Audience Groups
14. Contexts of Media Consumption
15. Minority AUdiences and the Media
16. New Technologies and Media Audiences
17. Media Consumption and Social Status
18. Public Participation in the 1990s
Epilogue. Research Methods in Media Studies
Conclusion.
Bibliography.
Index.
Edition Notes
Classifications
The Physical Object
ID Numbers
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