Check nearby libraries
Buy this book
This important source for students, researchers, advertisers and parents reviews the debates about advertising to children, and presents new information about children's understanding of advertising. Contributing authors analyse food and alcohol advertising and their effect on children and young people, and explore the point at which children can first identify advertisements and when they can understand that advertisements are persuasive messages. As well as reporting research about television advertising, this volume includes studies about advertising to children in new media, including web pages, search engines, and advergames. There is a discussion of the new ways that marketers reach children, for instance through the internet or with product placement, as well as practical explanations of how parents and educators can help children become more critical of advertisements. - Publisher.
Check nearby libraries
Buy this book
Previews available in: English
Subjects
Advertising, Advertising and children, Television advertising and children, Psychological aspects, BUSINESS & ECONOMICS / Advertising & Promotion, FAMILY & RELATIONSHIPS / Child Development, PSYCHOLOGY / Developmental / Child, SOCIAL SCIENCE / Children's Studies, SOCIAL SCIENCE / Media StudiesEdition | Availability |
---|---|
1
Advertising to Children: New Directions, New Media
2014, Palgrave Macmillan
in English
1322107181 9781322107189
|
zzzz
Libraries near you:
WorldCat
|
2
Advertising to Children: new directions, new media
2014, Palgrave Macmillan
Hardcover
in English
0230252028 9780230252028
|
aaaa
Libraries near you:
WorldCat
|
Book Details
Table of Contents
Edition Notes
Classifications
The Physical Object
ID Numbers
Community Reviews (0)
Feedback?November 13, 2020 | Edited by MARC Bot | import existing book |
August 3, 2020 | Edited by ImportBot | import existing book |
April 16, 2018 | Edited by Bryan Tyson | Edited without comment. |
April 16, 2018 | Edited by Bryan Tyson | Added new cover |
April 16, 2018 | Created by Bryan Tyson | Added new book. |