An edition of Handbook of marketing and society / Paul N. Bloom, Gregory T. Gundlach, editors
(2000)
Handbook of marketing and society / Paul N. Bloom, Gregory T. Gundlach, editors.
by Paul N. Bloom and Greg Gundlach
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Subjects
Social marketing, Sales & marketing, Sociology, Social Studies, Marketing - General, Marketing, Business & Economics, Business / Economics / Finance, Business/Economics, Marketing - Research, General, Business & Economics / Marketing / General, Reference - General, Marketing, social aspectsShowing 2 featured editions. View all 2 editions?
| Edition | Availability |
|---|---|
1
Handbook of marketing and society / Paul N. Bloom, Gregory T. Gundlach, editors.
2001, Sage
in English
0761916261 9780761916260
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WorldCat
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2
Handbook of Marketing and Society (1-Off)
October 3, 2000, Sage Publications, Inc
Hardcover
in English
0761916261 9780761916260
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Libraries near you:
WorldCat
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Book Details
Table of Contents
The use of marketing knowledge in formulating and enforcing consumer protection policy / J. Craig Andrews
Marketing and modern antitrust thought / Gregory T. Gundlach
Criteria for assessing the public policy relevance of research on the effects of marketing communications / Paul N. Bloom, Julie Edell, and Richard Staelin
Intersector transfer of marketing knowledge / Alan R. Andreasen
Firm responses to consumer information policy / Christine Moorman
How corporate marketing practices have changed in response to antitrust enforcement / Mary Jane Sheffet
Changes in corporate practices in response to public interest advocacy and actions : the role of consumer boycotts and socially responsible consumption in promoting corporate social responsibility / N. Craig Smith
Corporate societal marketing / Minette E. Drumwright and Patrick E. Murphy
Advertsing and competition / Andrew V. Abela and Paul W. Farris
The socioeconomic consequences of franchise distribution : a policy retrospective / Patrick J. Kaufmann
Pricing strategy, competition, and consumer welfare / Joseph P. Guiltinan and Alan G. Sawyer
Marketing and development : macromarketing perspectives / Thomas A. Klein and Robert W. Nason
Corporate marketing effects on consumer welfare : short-term benefits but long-term costs? / Michael R. Hagerty
The effectiveness of intellectual property laws / Alex Simonson
Consumer response to warnings and other types of product hazard information : future public policy and research directions / David W. Stewart, Valerie S. Folkes, and Ingrid Martin
Do food labels word[sic] : gauging the effectiveness of food labels pre- and post-NLEA / Brenda M. Derby and Alan S. Levy
The effectiveness of environmental marketing claims : the roles of consumers, competitors, and policy makers / Robert N. Mayer, Linda A. Lewis, and Debra L. Scammon
Insights from consumer research on the effects of deceptive advertising regulations / John E. Calfee
The effectiveness of product safety regulation and litigation / Fred W. Morgan
The effectiveness of self-regulated privacy protection : a review and framework for future research / George R. Milne
Social marketing and development / Ruby Roy Dholakia and Nikhilesh Dholakia
Theories and models in social marketing / R. Craig Lefebvre.
Edition Notes
Includes bibliographical references and index.
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| July 31, 2020 | Edited by ImportBot | import existing book |
| July 31, 2019 | Edited by MARC Bot | associate edition with work OL17912290W |
| January 10, 2019 | Edited by MARC Bot | import existing book |
| August 28, 2018 | Created by ImportBot | import new book |