An edition of Developing a market orientation
(1999)
Developing a market orientation
by Rohit Deshpande
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Market orientation is best defined as an organization-level culture, a set of shared values and beliefs about putting the customer first in business planning. This book demonstrates the importance of market orientation on organizational culture (the shared set of values for putting customers first), on strategy (the creation of superior value for a firm's customers), and on tactics (the set of cross-functional activities directed at creating and satisfying customers).
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Previews available in: English
Subjects
Recherche, Management, Service a la clientele, Klantgerichtheid, Customer services, Kundenorientierung, Corporate Identity, Competitivite (economie politique), Organization, Marketingmanagement, Organisatiecultuur, Marketing, Concurrence, Competition, Corporate culture, Marketing research, Organisation, Culture d'entreprise, Compétitivité (économie politique), Service à la clientèleShowing 3 featured editions. View all 3 editions?
| Edition | Availability |
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1
Developing a Market Orientation
2012, SAGE Publications, Incorporated
in English
1452263167 9781452263168
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2
Developing a Market Orientation
1999, SAGE Publications, Incorporated
in English
1322422656 9781322422657
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Libraries near you:
WorldCat
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WorldCat
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Book Details
Edition Notes
Includes bibliographical references and indexes.
Papers originally published as Marketing Science Institute working papers.
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| July 16, 2024 | Edited by MARC Bot | import existing book |
| December 13, 2019 | Edited by MARC Bot | import existing book |
| January 9, 2019 | Edited by MARC Bot | import existing book |
| September 26, 2018 | Created by ImportBot | import existing book |