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Get ready to change the way you think about economics.
Richard H. Thaler has spent his career studying the radical notion that the central agents in the economy are humans―predictable, error-prone individuals. Misbehaving is his arresting, frequently hilarious account of the struggle to bring an academic discipline back down to earth―and change the way we think about economics, ourselves, and our world.
Traditional economics assumes rational actors. Early in his research, Thaler realized these Spock-like automatons were nothing like real people. Whether buying a clock radio, selling basketball tickets, or applying for a mortgage, we all succumb to biases and make decisions that deviate from the standards of rationality assumed by economists. In other words, we misbehave. More importantly, our misbehavior has serious consequences. Dismissed at first by economists as an amusing sideshow, the study of human miscalculations and their effects on markets now drives efforts to make better decisions in our lives, our businesses, and our governments.
Coupling recent discoveries in human psychology with a practical understanding of incentives and market behavior, Thaler enlightens readers about how to make smarter decisions in an increasingly mystifying world. He reveals how behavioral economic analysis opens up new ways to look at everything from household finance to assigning faculty offices in a new building, to TV game shows, the NFL draft, and businesses like Uber.
Laced with antic stories of Thaler’s spirited battles with the bastions of traditional economic thinking, Misbehaving is a singular look into profound human foibles. When economics meets psychology, the implications for individuals, managers, and policy makers are both profound and entertaining.
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Previews available in: English
Subjects
behavioral economics, economics, psychology, decision-making, Economics, Psychological aspects, Economics, psychological aspects, Économie politique, Aspect psychologique, 83.05 economic sociology and psychology, BUSINESS & ECONOMICS, Consumer Behavior, Science économique, Comportement économique, Aspects psychologiques, Verhaltensökonomie, Wirtschaftliches Verhalten, Rationalität, Nationalekonomi, Psykologiska aspekter, Ekonomi, Economics--psychological aspects, Hb74.p8 t527 2015, 330.01/9, Behavioral economics, Psychology, Decision-making, Business & economics, Consumer behavior, Wirtschaftliches verhaltenPeople
Daniel Kahneman, Amos Tversky, Cass SunsteinEdition | Availability |
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1
Misbehaving. A Construcao Da Economia Comportamental
Nov 13, 2019, Intrinseca
paperback
in Portuguese
8551004131 9788551004135
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2
Misbehaving. La nascita dell'economia comportamentale
Feb 06, 2018, Einaudi
paperback
in Italian
8806228536 9788806228538
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3
Misbehaving: The Making of Behavioral Economics
Jun 14, 2016, Audible Studios on Brilliance Audio, Audible Studios on Brilliance
audio cd
1501238701 9781501238703
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zzzz
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4
Misbehaving: The Making of Behavioral Economics
2016, W. W. Norton
Paperback
039335279X 9780393352785
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zzzz
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5
Misbehaving: The Making of Behavioural Economics
2016, Penguin Random House, PENGUIN BOOKS INDIA
Paperback
0241951224 9780241951224
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6
Misbehaving: The Story of Behavioral Economics
2015, Norton & Company, Incorporated, W. W.
in English
0393246779 9780393246773
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zzzz
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7
Misbehaving: the making of behavioral economics
2015, W. W. Norton & Company, W.W. Norton & Company
Hardcover
in English
0393080943 9780393080940
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aaaa
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Nobel laureate Richard H. Thaler has spent his career studying the radical notion that the central agents in the economy are humans―predictable, error-prone individuals. Misbehaving is his arresting, frequently hilarious account of the struggle to bring an academic discipline back down to earth―and change the way we think about economics, ourselves, and our world.
Traditional economics assumes rational actors. Early in his research, Thaler realized these Spock-like automatons were nothing like real people. Whether buying a clock radio, selling basketball tickets, or applying for a mortgage, we all succumb to biases and make decisions that deviate from the standards of rationality assumed by economists. In other words, we misbehave. More importantly, our misbehavior has serious consequences. Dismissed at first by economists as an amusing sideshow, the study of human miscalculations and their effects on markets now drives efforts to make better decisions in our lives, our businesses, and our governments.
Coupling recent discoveries in human psychology with a practical understanding of incentives and market behavior, Thaler enlightens readers about how to make smarter decisions in an increasingly mystifying world. He reveals how behavioral economic analysis opens up new ways to look at everything from household finance to assigning faculty offices in a new building, to TV game shows, the NFL draft, and businesses like Uber.
Laced with antic stories of Thaler’s spirited battles with the bastions of traditional economic thinking, Misbehaving is a singular look into profound human foibles. When economics meets psychology, the implications for individuals, managers, and policy makers are both profound and entertaining.
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